• Send Me A TEXT!
  • Phone 502-215-3760
  • coach@upforitcoaching.com
  • La Grange, KY


Our Proven 3-Tier Approach

Our proven habit change system creates the conditions for inevitable success by not just showing you what to do, but also how to make new habits become lasting lifestyle changes.
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Our Latest Courses and Programs

Here are a few of our latest and most popular courses. There are many more options in the Programs Section of our website.

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Download my free course...5 Reasons You Keep Failing To Reach Your Health and Fitness Goals. 👍 Cost: FREE

5 Reasons You Keep Failing To Reach Your Goals!

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Are You Looking To Stay Fit At Home While Social Distancing GET 28 DAYS OF FUN, ENERGIZING & IMMUNE-BOOSTING VIRTUAL TRAINING CLASSES, LEAD BY CERTIFIED COACHES FOR JUST $3 A DAY! Challenge Begins: January 25th, 2021 Cost: $97

28-Day Lockdown Challenge

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The 4-Day Weight Loss Reboot comes with everything you need to lose weight quickly and healthily, and KEEP IT OFF!

4-Day Weight Loss Reboot

“ Justin lost over 30 lbs in our 90-Day Transformation Program! “
  • Not just a Workout...Not just a Diet

    My approach to weight loss and fitness is full circle. Most personal trainers know very little about the scientific approach to lasting lifestyle habit changes. And likewise, most health coaches know very little about how to design and implement personalized fitness programming. Up For It Coaching combines both worlds.

  • Creating the Conditions for Inevitable Success

    Where most people go wrong with setting goals, is not diving deep enough into WHY you want to achieve those goals. You can have a the best diet and workout program on the planet, but to truly be successful it must be in line with who you are and your values.

  • There are as many Right Diets as People on the planet

    We really don't believe in Diets here at Up For It Coaching. Each person is unique, therefore so is each person's dietary needs. Some people need more carbs...others need more protein. Your body is the best nutritional lab in existence. We just need to learn how to use it.

What Our Clients Are Saying

Crossfit gym in La Grange, KY

The Right Programs

We offer both Personalized 1-on-1 Coaching and Group Coaching solutions to meet your budget, time-frame, and goals. Not all goals are created equal...but they can a great systematic approach.
Coach Keith before and after

Experience Matters

Keith has over 20 years of experience in the health and fitness industry. From teaching fitness classes to training professional MMA fighters.
Online Personal Training App

Cutting Edge Tech

We use the latest coaching technologies to get you the results you deserve...like live video training, onboarding and direct messaging, your own personal dashboard and more
online wellness coaching

5-Star Accountability

Most people have no way of holding themselves accountable for their own success. Keith created the 5-Star Accountability process to eliminate this problem.

Latest Articles

5 Reasons You Keep Failing
Mar 25, 2021

5 Reasons You Keep Failing To Reach Your Health and Fitness Goals

I’ve been promising myself that I will be more active on here, and start writing ...
90 Day Total Transformation
Mar 19, 2021

Totally Transform Your Body In Only 90 Days

When it comes your your health and wellness, if you could wave a magic wand ...
Why Health Coaching Works
Jan 24, 2021

Why Health Coaching Works

If you’ve ever tried diets and exercise programs before that either didn’t live up to ...